An article in this month's Poets & Writers magazine entitled “The Art of Brand Naming” by Margaret Wolfson tells the story of Ivory soap. (The article is only available to subscribers of the magazine.) Originally, it was called “White Soap” by Procter and Gamble's James Gamble. His partner, Harley Procter, felt they needed a better name for the new soap. Procter found inspiration for a new name at his church while he was listening to a recitation of Psalm 45: All thy garments smell of myrrh, and aloes, and cassia, out of the ivory palaces, whereby they have made thee glad (Psalm 45:8). White Soap or Ivory ? Sometimes a name can make all the difference!
by Chris Rainey. This is a blog of my journaling, essays, opinion pieces, religious satire, and creative writing.